Karen Johnson

OUR LEADERSHIP

IBTS is led by a team of passionate individuals committed to ensuring excellence in everything we do, to benefit everyone we serve—from our clients, to our communities, to our employees.

Karen Johnson

Market Engagement Program Director


Karen has more than 20 years of experience in qualitative and quantitative research projects in the private, public, and nonprofit sectors, with a focus on the built environment. She has customized and executed research projects for a variety of clients, including building product and equipment manufacturers; construction and trade contractors; professional and trade organizations; and state and federal government programs. She leads a team skilled in a variety of market research methodologies, including surveys, conjoint analysis, usability studies, focus groups, in-depth interviews, observational studies, and field trials, in addition to meeting facilitation and strategic planning. Karen is committed to providing excellence by obtaining a robust understanding of complex client needs and industry challenges, and offering insightful, thoughtful analysis and solutions.

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